A question keeps coming back whenever a forgotten cocktail reappears or a historic tavern finds its way back into international conversation: how much does the place behind a drink really matter? Not as scenery, but as part of the drink’s character – almost as an ingredient in a broader sense. This is less a universal […]
[Fact-check: ok_with_revisions] Soften or contextualize all numeric thresholds (e.g., ‘below 12.5%’) — present them as typical/indicative ranges, not absolute cutoffs. | Add a short citation (OIV or an oenology textbook) for the technical definition of ‘dry extract’ and for the statement that ethanol and glycerol contribute to mouthfeel. | Insert one sentence acknowledging other important modifiers of perceived body (acidity, tannin, serving temperature, carbonation) so readers don’t infer body is determined solely by extract/alcohol/glycerol.
There is a question the beer industry would do well to ask more often: who, exactly, is it talking to? Not in a purely demographic sense, but in a simpler and more direct one. Who is the person holding that beer? Where are they drinking it? Why did they choose it? In the 1970s and […]
There is an object in cocktail culture that long ago stopped being just a vessel. The V-shaped Martini glass emerged in 1925 at the Paris exhibition of modern decorative arts, in the heart of the Art Deco moment, as a geometric reworking of the traditional Champagne coupe. Since then, it has become something more than […]
In coffee, sustainability is no longer just a matter of image or positioning. It is increasingly showing up in very practical areas such as agricultural sourcing, packaging and product design. Rather than pointing to a completed transformation, these cases offer a useful way to read how some players are trying to address structural problems through […]
This is not just a cyclical dip. The signals coming from the global market and from Italy point to a sector entering a phase of reset: volumes are weakening, demand is changing shape, and wine is being pushed to rethink its position more deeply than it has had to in recent years. On the global […]
There is something revealing about two very different beer stories arriving at almost the same time: on one side, the numbers from the biggest brewing groups; on the other, the renewed attention around a British brand born more than two centuries ago. Read together, they do not point to a single industry-wide reset. Instead, they […]
For a long time, coffee had one job: to wake you up. It was the automatic morning gesture, the starting point for a day still to be shaped. Today, at least in some segments, that cup is being asked to do more: not only to deliver caffeine, but also to carry a positioning around energy, […]
Beer starts with living raw materials, grown in specific places and shaped by seasons, rain and heat. It also depends on economic and regulatory conditions that can make production easier, or more fragile, at scale. Two recent episodes, one in Oregon and one in Bavaria, help read those pressures without pushing the argument beyond what […]
For years, beer growth followed a familiar script: more volume meant more shelf space, more taps and more occasions to drink. That story looks less convincing now. Not because the category has stopped everywhere, but because in different markets a similar message is starting to emerge: simply selling more litres is no longer enough. In […]