There is something telling about the fact that Disaronno, one of the world’s most recognisable liqueurs, has chosen this moment to redesign the bottle for the U.S. market. This is not just a visual update. When a heritage brand adjusts an iconic package, it is often trying to signal how it wants to be seen […]
In the first seven months of 2026, EU agri-food trade monitoring data showed a 10% increase in exports of spirits and liqueurs compared with the same period in 2025. At the same time, wine remained in negative territory and overall European agri-food exports were weaker. The picture does not point to a dramatic market shift, […]
Until a few years ago, génépy remained largely a niche product associated with the Alpine region. It was more likely to turn up in informal settings, perhaps after a day on the slopes, served cold in a small glass as a natural end to a mountain ritual. More recently, though, its profile has begun to […]
There is a moment when a liqueur starts to say something before it is tasted: the instant it enters the visual field. The colour of the liquid, the way it catches the light, and its presence on a shelf or in a glass can shape how it is read from the very first glance. In […]
There is a point at which aperitivo stops being just a time of day and becomes a language of drinking. Not necessarily a revolution, more a series of tests: cocktails built in unusual ways, mixers that lean into more distinct aromatics, alcohol-free aperitifs trying to find a clearer role at the table. In these selected […]
There is something striking about amaro’s journey. Once rooted in home remedies and herbal traditions, and long associated above all with the after-dinner moment, it has taken on a wider role in contemporary drinking culture. Today it appears less as a fixed ritual and more as an ingredient that can add depth, brightness or tension […]
There is a noticeable shift in the way people approach liqueurs, and it is about more than sales or new product launches. What is changing is the expectation around the glass itself: what people are looking for, when they choose it, and what kind of pleasure they expect from it. Between at-home drinking and the […]
For a long time, out-of-home drinking followed the rhythm of the evening: aperitif as a prelude to the night, not as a destination in its own right. That pattern is changing more deeply than a temporary post-pandemic adjustment. In markets such as Spain, where the decline of nighttime leisure is especially visible, the shift appears […]