Coffee remains the beverage consumed by more American adults each day, surpassing even tap or bottled water. And for the first time, more people in the US say they drink specialty coffee daily than traditional coffee. It is a meaningful shift, because it says a lot about changing tastes and habits. But it only tells […]
Until a few years ago, génépy remained largely a niche product associated with the Alpine region. It was more likely to turn up in informal settings, perhaps after a day on the slopes, served cold in a small glass as a natural end to a mountain ritual. More recently, though, its profile has begun to […]
In the United States, specialty coffee continues to gain ground in everyday consumption. National Coffee Association, the US coffee trade group, reports that nearly half of adults drank specialty coffee the day before they were surveyed, a record high. Espresso-based drinks also reached new highs, out-of-home coffee consumption edged back toward pre-pandemic levels, and app-based […]
There is a moment when a beer can stops being just a container and starts telling a story. Not because its shape changes dramatically, but because it plugs into a shared code: a celebration, a team, a pop character, a sense of belonging. Three recent launches show how packaging can move from the functional plane […]
Among nonalcoholic spirits, zero-proof amaro is one of the most interesting categories to watch right now. Not because it has reached clear maturity, but because it seems to handle flavor and structure more effectively than many other no/low drinks. Nonalcoholic spirits face a real challenge: without ethanol, they lose some texture, warmth, and body. Amaro […]
For a long time, dealcoholized wine sat on the edge of wine conversations: technically interesting, commercially intriguing to some, but still far from being treated as a fully integrated part of the category. Today, it is less a question of a breakthrough than of a cluster of signals arriving from different directions, especially in Italy, […]
There is a way of building a beverage brand’s presence that does not rely on motorway billboards or celebrity endorsements. It is quieter, but in the right setting it can be remarkably effective: choosing to be part of a community, not just visible to one. Salvus Mineralbrunnen, a German mineral water and soft drinks producer […]
Looking at beer today, the market does not point in just one direction. In some mature markets, volumes remain under pressure. In the UK, meanwhile, sweeter and more fruit-led beers are finding space, especially among younger drinkers. On the production side, pilsner continues to be discussed as a style that puts brewing technique to the […]
In contemporary bartending, one question keeps coming back in the more curious bars: are cocktail rules still there to be obeyed, or are they useful mainly because they show when a deliberate deviation makes sense? The answer depends, almost always, on the drink and on the person making it. For years, cocktail culture has shared […]
There comes a point in the life of every spirits category when reputation alone is no longer enough. Rum seems to have reached that point some years ago, although it is better read as a set of separate signals than as a single turning point: the work of some major brands in the United States, […]