Something is shifting in wine, and it is bigger than a market swing. What is changing is the kind of pleasure many drinkers are looking for when they open a bottle. For decades, quality wine was almost automatically linked to the great structured red, built for aging and meant to be approached with patience. That […]
There is a noticeable shift in the way people approach liqueurs, and it is about more than sales or new product launches. What is changing is the expectation around the glass itself: what people are looking for, when they choose it, and what kind of pleasure they expect from it. Between at-home drinking and the […]
An artisan gin from near Verona, a whisky that brings Scotland and India into the same glass and a Nicaraguan rum refreshed through design all point to the same challenge: finding a clear identity in a spirits market that feels more crowded by the year. Today, it is no longer enough to position a bottle […]
The cocktail no longer belongs only to the bar counter. It still lives in venues, in bartenders’ technique and in the ritual of going out, but it is also moving in other directions: into the home, into more accessible forms of preparation, and into alcohol-free drinks that still aim for aromatic complexity and a recognisable […]
The current moment in coffee is not just about what ends up on the price tag. It is also about changing buying habits, new rules, and the way growers and roasters are trying to balance quality, margin and continuity. Prices, supply chains and home consumption are reshaping the sector almost at the same time, with […]
The tea world is going through a period of change that touches markets, territories and production models. On one side, interest in matcha continues to rise, bringing it well beyond the niche audience that once defined it. On the other, new questions are emerging around origin, sustainability and the ability of supply chains to withstand […]
For a long time, out-of-home drinking followed the rhythm of the evening: aperitif as a prelude to the night, not as a destination in its own right. That pattern is changing more deeply than a temporary post-pandemic adjustment. In markets such as Spain, where the decline of nighttime leisure is especially visible, the shift appears […]
There comes a point when a crisis stops looking cyclical and starts looking structural. European wine seems to have reached that stage. This is no longer only about slower markets, softer exports or shifting consumer habits; the deeper issue is that pressure is now spreading across the foundations of the sector, from water management in […]