There is a moment in wine congresses when the discussion moves away from grape varieties and appellations and turns to something else: language, audiences, and what wine means to people who did not grow up with a bottle on the dinner table. It is a subtle shift, but it says more than any technical debate. […]
There are moments when numbers stop looking like a simple downturn and start pointing to a deeper shift. For wine, and for Italian wine in particular, 2025 appears to mark that kind of threshold: lower volumes, tighter margins and a much more complex balance between market pressure, costs and internal organisation. The global picture helps […]
Something is shifting in wine, and it is bigger than a market swing. What is changing is the kind of pleasure many drinkers are looking for when they open a bottle. For decades, quality wine was almost automatically linked to the great structured red, built for aging and meant to be approached with patience. That […]
There comes a point when a crisis stops looking cyclical and starts looking structural. European wine seems to have reached that stage. This is no longer only about slower markets, softer exports or shifting consumer habits; the deeper issue is that pressure is now spreading across the foundations of the sector, from water management in […]