There is a paradox running through the beer market right now. Several segments are still under pressure: domestic beer, imports, flavored malt beverages and craft all face a difficult backdrop. Yet the conversation keeps circling back to growth, opportunity and new consumers. One reason is straightforward: non-alcoholic beer is moving in the opposite direction and, […]
There are moments when coffee seems abundant and others when the supply chain feels suspended between expectation and scarcity. The current one is hard to read: some major producing countries are heading toward larger harvests, yet prices remain elevated, certified arabica stocks are at multi-year lows and the people who grow coffee are still struggling […]
Leaving a career in law to become a private chef was not a gradual adjustment for Mathilde Deniau, but a complete change of direction. She chose to step away from a profession with a clearly defined path and build a new one around cooking, creativity and direct contact with the people she cooks for. Today, […]
There is a point where scientific research stops living only in journals and conferences and starts entering the language of the market. In coffee, that shift is especially visible: new findings, institutional statements and industry readings are giving producers and roasters a different vocabulary for talking about a cup. The American Heart Association, one of […]
Some drinks are designed to answer a very specific need: rehydrating after exercise, replacing a quick snack, or offering something more structured than plain water during the day. They do not always signal a dramatic market shift, but they do make it easier to see how some brands are rethinking the drinking moment. In this […]
One theme keeps resurfacing, in different forms, across recent conversations about spirits: the wish to better understand what is actually being poured into the glass. It is not yet a uniform shift, and it does not affect every market in the same way. But in mezcal, cocktail bars and craft distilling, there are three revealing […]
In the first four months of 2026, Italian wine exports fell 6.8% in value, to about €2.4 billion. The decline was not even across markets. The United States, the United Kingdom and Switzerland all slowed, while China and Mercosur showed growth signals, with Brazil standing out. The picture points to movement and opportunity in some […]
There is a moment when a product stops speaking only about itself and starts telling the story of where it comes from. In wine, that shift took shape over decades and became a system of value. In non-alcoholic beverages, the reference to origin now appears in a handful of recent campaigns and launches, each with […]
There are moments when numbers stop being mere statistics and start pointing to an industry under pressure. For Italian wine, that moment is now. In May 2026, cellar stocks exceeded 53 million hectoliters, export volumes fell in the first quarter, bulk wine prices continued to slide, and downgrading is eroding value along the supply chain. […]
Twenty years ago, if someone had suggested that a simple can would become a cultural symbol, few would have believed it. Yet energy drinks have achieved something few food products can claim: transforming themselves from functional beverages into genuine cultural phenomena. Their success today depends not only on what’s inside the can — typically caffeine, […]